VALOFLY unveils new branding
The previous logo separated the two words VALO (Finnish for light) and FLY with the graphic mark, which made it difficult to read as a single entity. The new logo therefore needed to be unified, appear as light as possible and still visualize the core of the brand: unlimited flight time for uncrewed systems.
The result is an easy-to-read, sans serif font that shows the primary freedom of movement of the actively tethered systems in its first two letters, V and A: up and down. The VALOFLY, now contracted, is followed by the logo, the plus-minus-infinity symbol. The plus-minus-infinity symbol provides an indication of the type of power supply. The combined plus and minus symbols at the center of the infinity loop refer to the DC supply on the way to the uncrewed system. The infinity loop itself naturally stands for the uninterruptible power supply. Finally, the logo also contains a reference to the rotors of unmanned aerial systems in the form of a stylized rotor blade viewed from above.
All details about the brand and the new logo, including instructions for utilization, can be found on our brand identity page.
